If Facebook marketing didn’t provide substantial returns for marketers, they wouldn’t use it. Some of the marketers considered the heavyweights spending hundreds of thousands on marketing include entrepreneurs, marketing platforms and experts.
With so many social networks – why are many businesses still persisting with Facebook?
Marketers continue to use Facebook for several reasons despite the proliferation of other social networks for the following incentives.
Large User Base
Facebook boasts an enormous user base, with billions of active users worldwide. Marketers can connect users by actively engaging with content, joining groups, and participating in discussions. This engagement allows marketers to build communities around their brands, fostering loyalty and advocacy among users.
Investing in your business profile does return positive results. If it didn’t, Neil Patel, for example, wouldn’t work hard on replacing the churn rate to attract new users to his profile.
Diverse Audience Demographics
Facebook attracts users of various age groups, interests, and demographics. This diversity allows marketers to tailor their campaigns to specific target audiences. In terms of percentages, it is males aged somewhere between 25 and 34 that make up the largest group of 17.6%.
Oddly, we thought females would take out the top spots. However males also take out the second position of active users according to Statista. Collectively, men also edge out women in the total active users statistic. Male active users are 56.5%, with females at 43.5%.
